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Thong Thai Textile Group

Projects

Thong Thai Textile Group

Igniting the Transformative Innovation from Within

Background
ThongThai Textile, a leading sportswear manufacturer in Asia, recognized the potential of AI but lacked a clear path to generate meaningful, organization-wide impact.

The Problem
The company initially formed an AI Innovation Team and provided access to premium AI model subscriptions for a small group. However, the results were unclear because:

  • Individual experimentation never scaled to organizational change​
  • Many workflows remained manual, slow, and error-prone​
  • All departments expected IT to solve operational issues, but IT was overloaded​
  • Many IT projects failed due to unclear, unstable requirements​
  • ThongThai needed a clear AI roadmap, not scattered experiments​

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Industry

  • Manufaturing

Approach

  • Preparation
  • Execution
  • Implementation

Impact

  • 40,000+ users
  • 40% efficiency boost

The Approach & Solution​

Connext AI conducted a deep dive into the organization and created a structured roadmap built on four pillars:

  1. Business Analysis with Leadership & Key Teams
       Understanding real workflows, limitations, and skill maturity​

  2. AI Use-case Workshops
       Helping teams identify where AI fits—and where it doesn’t​

  3. Connext Platform: The Organization’s Central AI Layer​
       Built for enterprise governance, featuring:​
  • Quota and budget control
  • RBAC
  • Usage dashboard
  • AI Assistants
  • Artifact Canvas for building internal tools and mini-apps 

4. Hackathon & AI Clinic​
Continuous enablement to turn learning into real adoption​

Training
Hands-on Session
Workshop

ThongThai now operates with a sustainable model where employees create innovation, and IT elevates it to enterprise scale.

The Result​

ThongThai moved from unstructured AI trials to:

  • ThongThai moved from unstructured AI trials to a strategic, measurable, and scalable AI transformation:
  • Teams understand where AI delivers real value
  • Business–IT communication improved dramatically
  • AI usage expanded beyond a small pilot group
  • Connext Platform became the secure, centralized foundation for the company’s AI adoption
  • ThongThai shifted from “trying AI” to “using AI strategically”​

The BreakthroughOrganization-wide Bottom-up Innovation​

ThongThai achieved true innovation from within:

  • Departments built their own internal tools without relying on IT
  • These tools were created using two core capabilities of Connext Platform:
    AI Assistants – for computation, processing, and decision support
    Artifact Canvas – for building workflows and internal applications instantly

When these tools needed scaling or integration with enterprise systems:​

  • IT stepped in at the right moment, with stable requirements and clear logic
  • ensuring every IT effort created real, verifiable impact.​

What
We Delivered

Explore Roadmap

Preparation Phase

  • Executive AI Training
  • Business Assessment​

Execution Phase

  • Enterprise-grade Agentic AI Platform​

Implementation Phase

  • Agentic AI Training
  • Agentic AI Workshop
  • AI Hackathon