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Thai Rubber Latex Group PCL

Projects

THAI Rubber Latex Group PLC

From Zero AI Experience to Enterprise AI Heroes

Background
THAI Rubber Latex Group Public Company Limited (THAITEX) operates nationwide and is one of World’s major rubber manufacturers. Leadership believed strongly in AI’s potential but lacked clarity on how to start in a way that delivers real organizational impact.

The Problem
Despite recognizing AI’s importance, THAITEX faced several challenges:​

  • No clear starting point for AI transformation​
  • Data scattered across multiple systems and branches​
  • Employees lacked understanding of what AI could actually do​
  • No internal AI team or AI-related capabilities​
  • Required more than “general-use AI”—they needed enterprise-level AI foundations​
  • Wanted to integrate all organizational data into a powerful Agentic AI Platform​

This led THAITEX to partner with Connext AI.​

​

 

Industry

  • Manufacturing

Approach

  • Preparation
  • Execution
  • Implementation

Impact

  • 40,000+ users
  • 40% efficiency boost

The Approach & Solution​

Together, THAITEX and Connext AI executed a complete end-to-end roadmap:​

  1. Agentic AI Training (HQ)​
    Building foundational understanding for leadership
    ​
  2. Agentic AI Workshops (nationwide)​
    Helping employees identify real use cases across all branches​

  3. Business Assessment
    Mapping workflows, key processes, and operational pain points​

  4. From Data Discovery to Conceptual Data Warehouse​
    Analyzing all systems and files to design the enterprise data foundation

  5. Data Warehouse Creation and BI Preparation​
    Building a robust data foundation for both BI and AI Agents​

  6. Enterprise-grade Agentic AI Platform
    Providing management-level insights via:​
  • ​High-level reporting​
  • Cross-system queries
  • Operational intelligence
  • Integrated Human × AI workflow

7. Three Months of Full AI Hackathon and AI Clini Driving practical, real-world adoption—not just experimentation

8.Establishing an AI Section under the IT Department- Creating an internal AI-capable team for sustainable long-term operations​

Discovery
Ideation
Alignment

THAITEX transformed from a paper-heavy operation into an AI-powered organization where every employee including those at branch offices became an innovation creator.

The Result​

The results were transformative and measurable across every dimension:

  • New "Human × AI SOP" embedded across all workflows
  • 80% reduction in manual paperwork
  • Routine reports fully automated by AI Agents
  • Teams built custom tools without IT dependency
  • Branch employees empowered to create their own Agents
  • IT team evolved into strategic AI advisors
  • Phase 2 expansion underway with predictive models

What
We Delivered

Explore Roadmap

Preparation Phase

  • Executive AI Training
  • Agentic AI Training
  • Agentic AI Workshop
  • Business Assessment
  • Data Discovery​

Execution Phase

  • Enterprise-grade AI Platform
  • Data Warehouse and BI Foundation
  • Custom Feature Development​

Implementation Phase

  • AI Hackathon
  • AI Section Establishment​